Marketing articles is a great strategy to use to drive traffic to your website. By following the 5 Keys to effective marketing articles listed here, you’ll be able to use this strategy to your advantage.
Select a Niche
The first step in using marketing articles is to select a niche. Ideally, you will want to choose one which is specialized enough to reflect your target market but not so broad as to have a high level of competition.
Choose Relevant Long-tail Keywords
Next, you will want to choose relevant keywords for your articles. Since they will be written for humans and search engines, choose long-tail keywords which reflect search terms that your target market will be looking for online.
You may even want to include some misspellings of common words in your keywords as well. This strategy can also help your target market find your marketing articles online.
Use Keywords Throughout your Text
Once you have selected your keywords, you want to make sure you use them appropriately for your text. They should appear in the title of your article, as well as in the first and last paragraphs of the body of the piece. You will also want to use them a couple of times in the main part of your article.
Since Internet users will be using various search terms, make sure to use different versions of your keywords. Change the order that they appear and substitute different terms in the keyword phrase.
Provide Unique Content
One of the most important keys to effective marketing articles is to provide unique content. If your text appears elsewhere, you will be penalized by Google and other search engines. Before posting the article, run it through an online plagiarism checker to confirm that it does not contain any duplicate material.
Not only must your content be unique, but it must also be relevant to your readers. Make sure that your marketing articles is engaging and provide information that the reader will find helpful or interesting.
Submit Articles to Directories Regularly
The best-written marketing articles will not do all they can to drive traffic to your site if you don’t submit them to directories on a regular basis. Ideally, you won’t will want a steady stream of marketing articles posted on various directory websites. When planning your article marketing campaign, make sure that you have enough content that you are posting on a daily or weekly basis.
Following these 5 keys to effective article marketing will help to drive traffic to your website. It will also help to establish you as an expert in your niche. When you fill out the resources box for the article directory site, make sure that this content is unique as well and that it includes your name and an active link back to your website.